The Beanz Meanz website was launched for Heinz Australia allowing people to create their own custom can label and letting the world know what Heinz Beans means to them. There were lots of little extras created for the site too; like the ‘Create a Facebean’ page.
My templates were created separately then I integrated them into the custom built CMS. Various interactions and features were implemented using jQuery and the Facebook API.
The campaign was awarded Cream Campaign of the week in June 2011 and bronze in the ADMA Awards. In 2012 the site was awarded ‘Best International Campaign’ in The Guardians ‘Great Ideas Escape Awards 2012′.