Following the success of the David Jones in-store denim photo booth campaign, a new version was built to be used at the opening night of the “175 years of David Jones” exhibition in the heart of the Sydney’s CBD.
The new build required new designs and, due to an updated specification changes made to the functionality. Many improvements were made to the code for better user flow and responsiveness. Learnings from the previous project pointed to issues with user feedback during heavy back-end server activity, as the 4G mobile network from which the application connected to the internet could sometimes be unreliable due to the building’s location in Sydney’s CBD.
The communication and technology that was used in the photo booth share process is listed below:
- User selects from options on iPad, communication to Flash via Node.js and Websockets.
- User is happy with selection and takes a photo. Flash application takes a photo, confirmation relaid back to the iPad.
- Flash application uploads photo to the Back-End server (.NET Sitecore), a unique URL is generated that is relaid back to the iPad via the Flash application.
- Unique URL is then used for sharing on the three social channels.
- iPad control (Master) and Flash application (slave) reset after 15 seconds ready for the next user.
Opening night was a huge success with lots of guests interacting with the photo booth. This success continued once the exhibition was open to the general public for a month after opening night.
- Client: David Jones
- Media: Prototype, Website
- Technology: Flash, iPad, node.js, WebSockets
- Sector: Retail