David Jones Live Streaming

David Jones have two fashion launch events every year to introduce their new seasons clothing range. The event is usually closed to the public as it is by invite only. David Jones decided to use Facebook to give their fans a VIP experience by watching the event live. This was also an innovative way to increase the size of their community.

A countdown timer was developed using JavaScript that automatically switched to the live stream at the appropriate time. Both HTML5 and Flash video streams were used to make the event viewable on the maximum number of devices, including tablet and mobile.

  • Client: David Jones
  • Media: Facebook Application
  • Technology: CSS, HTML5, jQuery, Video
  • Sector: Retail
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