The Salvation Army is a global charity tackling serious problems such as housing and homelessness. It’s Christmas appeal was a drive to raise money to tackle these issues. The landing pages were vital in driving traffic to the donation page while also having the ability to allow users to invite their friends to donate.
I built the landing pages and integrated them with the Campaign Monitor API to allow users to ‘send to a friend’. The final result was a visually pleasing site for a very important cause.
- Client: Salvation Army
- Media: Email, Landing page
- Sector: Charity