Shelter Housing Appeal

Bad housing and homelessness is a huge problem in modern society, with 1 in 7 children living in very poor conditions. Homeless charity Shelter required an online campaign to drive donations to help tackle the problem.

Unusually for landing pages a full CMS was required to control the content of various versions. The CMS I choose to use was MODx. All content and images were controllable by the client after I built the templates and integrated them. The pages were later used on larger scale when the content changed dynamically depending on what a user searched for before hitting the page. This functionality used the Google Adwords API.

• Client: Shelter
• Media: Email, Microsite
• Technology: CSS, HTML, JavaScript, MODx
• Sector: Charity