Bad housing and homelessness is a huge problem in modern society, with 1 in 7 children living in very poor conditions. Homeless charity Shelter required an online campaign to drive donations to help tackle the problem.
Unusually for landing pages a full CMS was required to control the content of various versions. The CMS I choose to use was MODx. All content and images were controllable by the client after I built the templates and integrated them. The pages were later used on larger scale when the content changed dynamically depending on what a user searched for before hitting the page. This functionality used the Google Adwords API.
- Client: Shelter
- Media: Email, Microsite
- Sector: Charity