Care International Video Appeal

Care International is a charity set-up to help families in poor countries afford decent food, clothing and shelter. Malita, a young girl from Zambia was used to highlight problems all to common in parts of Africa. A full service campaign was launched to drive uses to various donation pages using banner advertisements, emails, landing pages and video channels.

Here’s a small sample of the landing pages created for the campaign, a Care International video channel was created on Brightcove and integrated into the landing pages for easy viewing.

• Client: Care International
• Media: Email, Landing page
• Technology: Brightcove API, CSS, HTML, JavaScript
• Sector: Charity